About Marci

The Visionary

What you think, you become. What you feel, you attract. What you imagine, you create. BUDDHA

Marci Zaroff is an internationally recognized ECOlifestyle visionary, authority, innovator and educator and has been instrumental in driving authenticity, environmental leadership & social justice worldwide for nearly three decades.

With a degree from the Haas Business School, University of California, Berkeley, Marci co-founded a thriving health & environmental educational center in 1990 with an organic café, AVEDA concept salon and national magazine — now known as “The Institute for Integrative Nutrition,” the largest professional “health coach” certification program in the world.

The Influencer

“Learn how to see. Realize that everything is connected to everything else. – Leonardo da Vinci

After nearly a decade in natural/organic food and beauty, Marci recognized the “missing link” in the wellness equation, and in 1995, seized the opportunity to launch leading lifestyle brand Under the Canopy, to coin and trademark the term “ECOfashion®” and to pioneer the market for organic & sustainable apparel and home textiles. As Founder and former CEO of “UTC”, Marci created a unique and unparalleled development, distribution and monitoring business model to ensure that processes and products remain pure, transparent and authentic.

Today, Marci is the Founder and CEO of MetaWear — the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for turnkey, full package organic/eco-friendly apparel. Offering garment dyeing & cutting-edge seaweed-based screen printing free of harmful toxins, Metawear’s 40,000 square foot factory is powered by renewable energy and is producing printed T-shirts and garments for countless corporations, brands, retailers, universities, films, festivals and leading NGOs. MetaWear’s a la carte ECOfashion platform also produces from a vertically integrated GOTS certified supply chain in India.

The Collaborator

A dream you dream alone is only a dream. A dream you dream together is reality. – John Lennon

Marci is a creative force and Executive Producer of the upcoming documentary THREAD and the short films “Driving Fashion Forward with Amber Valletta”—exposing the human and environmental impacts of the fashion industry. As a serial entrepreneur, Marci also co-created both Good Catch Foods and BeyondBrands Conscious Consulting Collective with husband Eric Schnell.

The Guide

Consciousness is its own ecosystem, knowing inherently & intuitively how to spread and thrive. – Marci Zaroff, ECOrenaissance

Marci keynotes, speaks and consults internationally on organic/sustainable fashion, strategic vision, social innovation and green business/design. She was a key driver in developing the Global Organic Textile Standard (GOTS), as well as the world’s first Fair Trade Textile Certification with Fair Trade USA. She has spearheaded and launched first time organic/sustainable fashion initiatives in top retailers — such as Whole Foods Market, Macy’s, Target, Bed Bath & Beyond and AVEDA — and is featured extensively in major TV & print media, including Entrepreneur, Newsweek, The New York Times, USA Today, The Wall Street Journal, Bloomberg, InStyle, Lucky, Vanity Fair, CNN, ELLE, Entertainment Television, Discovery Channel and more.

Zaroff has received numerous recognitions, such as Retail TouchPoint’s “Retail Innovator Award”, ABC News’ “Legends and Legacies”, “Honorary Member” of the Turkish Textile Association, the Natural Product Industry’s “Socially Responsible Business Award”, New York Moves’ “Power Woman Award”, Fashion Group International’s “Rising Star Award” and ELLE Magazine’s “Mercury Style Award.” She is featured in the book: “ECO AMAZONS: 20 Women Who Are Transforming the World” and is both a Royal Society of the Arts (RSA) Fellow and a Henry Crown Fellow of the Aspen Institute.

The Giver


Marci is an officer on the Board of Directors of both the Organic Trade Association and the Textile Exchange as well as Fashion Revolution USA. She serves on the Advisory Boards of the Cradle to Cradle Innovation Institute’s “Fashion Positive”, Turning Green, Fair Trade USA and others. Marci’s first book—ECOrenaissance: Co-creating a Stylish, Sexy & Sustainable World—was published by Simon & Schuster in August 2018.

An artist, yoga enthusiast, and mother of two “green” Millennials, Marci lives in New York City with her #greenmoregirls daughter Jade and ecopreneur husband & twin flame soulmate, Eric Schnell.

The Innovator

Creativity is contagious, pass it on. – Albert Einstein


Marci coined the term “Ecofashion” in 1995 and pioneered the fusion of ecology and fashion. Her vision: to style the world of change, while changing the world of style. Today, this movement is at a tipping point.


ECOlyptus is made from FSC farmed eucalyptus trees—a renewable resource. Unlike rayon or bamboo textiles, ECOlyptus uses a non-toxic, recycled solvent to break down the eucalyptus, and the fiber is manufactured in a closed-loop system, utilizing all byproducts. Otherwise known as TENCEL by Lenzing, this super soft and eco-friendly fiber is at the core of material change in the fashion world.


ECOrenaissance defines the rebirth of humanity and the movement for positive change. Through the lens of redesign and with no compromise to human and environmental wellness, we are entering a consciousness revolution where creativity, collaboration, community and connection are transforming popular culture.

Marci's Brands